3 Ideas To Earn More Money With Banner Ads

April 26, 2011 by Orlando Florida Magazine  
Filed under In the News

Banner advertising can work well for you if you take the time to learn how to do it properly. Banner ads can work well, and if you follow our tips in this article you will be well on your way to discovering that fact for yourself. 

Google some highly competitive niches, and then look at the top three sites for banner ads – learn from them. In just about all forms of marketing and advertising, there are some constants that are always at play. After you do your research and have collected some excellent banners, then sit back and study them; after that, you should have a solid idea to make your own. Starting from scratch is good, but why should you do that when you so many profitable banner ads to adapt from? People have had banner blindness for many years, but you can still design great banners that will capture the attention and interest of website readers. Once you have seen, and studied, enough banners; then you will have a good sense about how that is done. You can even look in Alexa.com to find websites that are the most visited in the world, and you’ll find banners on some of them. High traffic volume means high banner ad costs, and for you that means you can safely assume the banner will be worth taking a look at and learning. The more research you do in this area, the better it will be for the overall response that you get from your ads. 

Avoid being too general with what you’re advertising in your banner ads. You have to be extremely clear in your approach and deliver a strong message to your visitors. If you want your visitors to immediately click through your ad and visit your site, then you need to have only one offer being promoted. You never want people to need to try and figure out what your ad is referring to. You will have zero conversions if your readers have to engage the brain too much to understand the banner ad. Everything is important with banner ads mainly because they are so small. 

Pay attention to how long an ad has been running on one particular site because after people have seen it enough times they’ll stop clicking on it. Some have stated that after roughly 2-300,000 impressions, then you need to make a new banner. This is why you should have at least three to four version of the banner ad placed on various important sites that get you a response. Then with A/B split testing you can easily find out which ad and site are performing best. 

We hope these banner advertising tips will help get your started with your own successful campaigns. A great source for internet marketing tips is WebRankingSEO.com, visit for information on Orlando internet marketing, SEO Orlando and web ranking.

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